In Karnataka, Zee Kannada has grown to become more than just a channel. It is a household name, and riding on this incredible legacy, ZEE Entertainment Enterprises Limited (ZEEL) is now ready to take the Kannada entertainment experience to a whole new level with the launch of its most ambitious channel, ZEE Power.
ZEE Power is set to break the mold and create a fresh era in entertainment. It is an inclusive space where fiction meets reality, where drama meets inspiration, and where culture meets innovation. With a bold mix of high-voltage serials, socially-engaging reality shows, women-led narratives, blockbuster movies, festival specials, and regional sports events, ZEE Power will be the go-to destination for the modern Kannadiga.
Every show is designed to stir emotions, spark conversations and keep viewers hooked from the first frame to the last, says Raghavendra Hunsur, Chief Content Officer, ZEEL. He addfs, “ZEE Power is a bold step forward for Kannada television. We are forging shows that capture the heart and challenge the mind, weaving the comfort of classic stories with the thrill of modern tales. Our fiction will be crisp and powerful, our reality shows will be thought-provoking yet entertaining, and our movies will reflect the pulse of the audience. With ZEE Power, we are creating a destination that will inspire, entertain, and connect with people like never before.”
Siju Prabhakaran, Chief Cluster Officer, South-West, ZEEL, adds, “The launch of ZEE Power is a milestone for us in Karnataka. We have listened closely to our
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viewers and understood their desire for more variety, stronger concepts and content that mirrors their aspirations. This channel is designed to be fresh, fast-paced and full of surprises, appealing to audiences across age groups. With its unique mix of fiction, non-fiction and movies, ZEE Power will not only entertain but also set new benchmarks for Kannada television.”
Bhaskar Iyer, Business Head, ZEE Power, stated, “Our vision for ZEE Power is to create a channel that excites, inspires and engages audiences from the very first day. The shows will be high on drama, high on energy and high on relevance, ensuring that every moment feels worth watching. We are bringing in gripping serials, innovative reality formats and stories that showcase strong, fearless characters. This is not just entertainment, it’s a celebration of the spirit and ambition of modern Karnataka.”
Zee Power, a first-of-its-kind hybrid Kannada channel, is launching four fiction series – Rajakumari, Shubhasya Sheeghram, Jodi Hakki and Gauri, one reality- show named Halli Power, and a devotional show, Bhavishya Darshana. The overall agenda of these shows is to encourage families to watch television together, reviving the tradition of shared viewing experiences. In a world where individual screens dominate, these shows aim to bring back the quintessential family time that was once a cherished part of daily life. While the shows will telecast from 25th August, the channel will begin with a grand launch event on 23rd August.
Rajakumari is the story of a brave girl adapting to city life. She is an ambitious and determined young woman who is set out to achieve her dreams. With an entrepreneurial spirit, she is aiming to establish a successful sweet shop on her own. Rajakumari will be an aspiration to many.
Gauri’s story focuses on her unwavering dedication to her family’s happiness. She will go to any lengths to ensure her family’s well-being, even when faced with challenging situations, such as crossing paths with her own sister. The story explores how she navigates these difficulties while staying true to her ideologies.
Jodi Hakki Jodi Hakki explores the clash of ideologies between Akshara, who believes in the power of education, and a village head, Bhuvaneshwari, who believes that money is the solution to all problems. Akshara’s marriage to the antagonist’s illiterate son highlights the differences between her and the hero, Rudra, who is driven by instinct.
Shubhasya Sheeghram is a family drama about a mother wanting her four daughters settled. The story follows Shubha, who takes charge to find a match for her sister, who has a hearing impairment, leading her to Yuvaraj Aras. The show challenges societal norms around marriage and physical disability, highlights middle-class values and the chemistry between Yuva and Shubha, in a blend of family drama and romance.
Halli Power will be hosted by the charismatic Akul Balaji and will telecast every day, presenting an engaging narrative of how city-based girls adapt to the rhythms of village life, navigating unique challenges along the way.
Viewers can also start their day with insight and inspiration on Zee Power with Bhavishya Darshana. Airing every morning from 7:30 AM to 9:00 AM, this show delves into astrology and devotional topics.