ISELIN, N.J. — Joyalukkas, one of the world’s leading jewelry retailers, celebrated the opening of its eighth U.S. showroom on July 11, further expanding its presence in the American market as the company marks 10 years of operations in the United States.
The new showroom, located at 42 Marconi Ave. in Iselin, was inaugurated by Woodbridge Township Mayor John E. McCormac in the presence of John Paul Alukkas, CEO of Joyalukkas Jewellery, and Sonia Alukkas, Director of Joyalukkas Jewellery. Community leaders, customers and invited guests attended the grand opening ceremony.
The Iselin location becomes the company’s eighth showroom in the United States, joining existing locations in California, Illinois, Texas, Georgia and New Jersey. Joyalukkas first entered the U.S. market in 2016 and has steadily expanded its footprint to serve the growing South Asian and multicultural communities across the country.
Designed to provide a premium shopping experience, the showroom features spacious interiors, modern display areas and private consultation spaces. Customers can browse an extensive collection of gold, diamond, platinum and precious stone jewelry, including bridal collections, contemporary designs and everyday wear. Dedicated sections for men and children have also been incorporated into the showroom.
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To celebrate both the grand opening and its 10-year anniversary in the United States, Joyalukkas is offering promotional discounts, including a flat 30% reduction on making charges for gold, diamond, polki and precious jewelry. Customers will also receive assured gifts with every purchase. The inaugural promotions began July 11 and continue through July 26, while gift offers are available through July 19.
“The opening of our Iselin showroom is a proud milestone as we continue strengthening our presence in the United States,” said John Paul Alukkas, CEO of Joyalukkas Jewellery. “New Jersey is home to a vibrant community, and we are pleased to bring the Joyalukkas experience closer to our customers. Our commitment remains the same — to offer exceptional quality, transparency and trusted service while becoming part of our customers’ most cherished celebrations.”
Founded more than seven decades ago, Joyalukkas has grown into one of the world’s largest jewelry retail brands, operating more than 190 showrooms across 12 countries on four continents. The company serves more than 10 million customers worldwide and employs over 10,000 people across its diversified businesses, which include jewelry retail, money exchange, fashion, silks and shopping malls.
Known for certified purity, innovative designs and customer-focused service, Joyalukkas continues to expand its global presence while strengthening its position in key international markets, including the United States.